B2B Marketing Executive
Company: VirtualVocations
Location: Toledo
Posted on: February 5, 2025
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Job Description:
A company is looking for a VP, B2B Marketing to lead marketing
strategies for K-12 and Higher Education enrollment management
services.
Key Responsibilities
Develop and execute integrated marketing strategies and annual
plans for K-12 and Higher Education institutions
Enhance demand generation strategies and establish effective
marketing approaches to drive customer engagement
Lead a team of marketers and foster a collaborative and accountable
culture
Required Qualifications
15+ years of marketing experience, with at least 5 years in
leadership roles in B2B SaaS
Proven track record of executing integrated marketing strategies
and scaling marketing functions
Expertise in brand strategy, demand generation, and product
marketing
Strong leadership skills with experience managing cross-functional
teams
Data-driven mindset focused on analytics and performance
optimization
Keywords: VirtualVocations, Pontiac , B2B Marketing Executive, Sales , Toledo, Michigan
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